With the continuing impact of the epidemic and the stricter quarantine measures imposed by governments of various countries, online shopping has brought more convenience to European and American users. People put more of their budgets online, and more people took their first attempts at online shopping. According to Statista's user survey report on March 26th, 47% of U.S. people spend their online spending plans unchanged, 37% plan more online budgets, and 9% of the respondents said When shopping online for the second time, 25% of the respondents have not done any online shopping.
Home quarantine orders make people have to stay at home for a longer time. Cooking at home has become one of the choices for people around the world to spend time at home, and it has even become the choice for people in the United States during the home quarantine period. During this period, the cost of purchasing daily active products on the US Online increased by nearly 30-35%. This will also mean that kitchenware-related brands have an opportunity to expand consumer awareness online.
From the sales growth rate of barbecue grills and related products in 2019, it can be seen that: The sales of barbecue grills and related products in North America will show a significant positive increase in April and May.
Online search for outdoor cooking products
• In the United States, there are 7.5 million searches for outdoor cooking related information on Google, with an average CPC of about USD 0.75. The market is the most mature.
• In countries such as Britain, Germany, France, Australia, Canada, shifts, and Japan, the number of searches for related information per month is about 1.5-2 million, and the average CPC is around USD 0.4-0.6, which is relatively high Online promotional price.
By comparing the prices of Asian outdoor cooking products, it can be found that grills and smokers have the highest unit price among its sub-categories, with the highest price reaching USD949, and the average price is about USD178. The unit price of grills and smokers is the lowest, the highest is USD79.99, and the average price is about USD24.
Among Asian outdoor cooking products, the development of outdoor cooking tools and accessories is relatively mature; the annual compound growth rate and satisfaction of outdoor cooking replacement products rank the highest in the sub-category, but the attention is low. It has relatively large opportunities for growth.
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